A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by our MarTech Outlook Advisory Board.

.
Full Agenda & Speaker Lineups Announced for Co-Located brightonSEO & Hero Conf San Diego

Digital marketers, get ready to dive deep into SEO and PPC this September in San Diego.
San Diego, CA – The wait is over. The full agenda and speaker lineups for brightonSEO and Hero Conf San Diego have been officially unveiled, offering a powerhouse program for digital marketers focused on search engine optimization and pay-per-click advertising. These two world-class conferences will run side-by-side, giving attendees unlimited access to both events with a single ticket.
From technical SEO to cutting-edge AI strategies in PPC, this co-located experience is designed for marketers who want to stay ahead of the curve. With over 70+ sessions, interactive workshops, and unbeatable networking opportunities, the dual-conference format delivers a unique and comprehensive learning experience.
Browse the full programmes:
brightonSEO: https://us.brightonseo.com/schedule
Hero Conf: https://www.ppchero.com/hero-conf-september-2025-san-diego/schedule/
Keynote speakers that inspire:
● Ross Simmonds – Renowned digital strategist, Ross will take the stage to explore how content marketing is being transformed by AI, data, and distribution-first strategies.
● Britney Muller – Machine learning and AI evangelist, Britney headlines with a keynote that demystifies AI's practical impact on search and PPC campaigns and how marketers can adapt now to thrive in the future.
Other speaker highlights include:
● Cari Bacon - Content marketing strategies for B2B SaaS success
● Brie E Anderson - Your data is worthless (unless you USE it)
● Dan Taylor - Technical SEO for AI Search
● Cristiano Winckler - Full-funnel PPC for the AI era: winning before the search begins
● Cory Henke - The impact of YouTube shorts on brand engagement: a deep dive
With tracks covering local SEO, GA4, conversion rate optimization, YouTube Ads, search intent modeling, performance max campaigns, and much more, attendees can curate a learning journey tailored to their marketing goals.
Why Attend?
● Two conferences, one ticket – Access all brightonSEO and Hero Conf sessions.
● Elite networking – Connect with thousands of marketers, agency pros, and brand leaders.
● Hands-on learning – Get tactical takeaways and frameworks you can implement immediately.
● Future-focused content – From AI and automation to data privacy and measurement.
Event Details:
Date: September 23-24, 2025
Location: Manchester Grand Hyatt San Diego, San Diego, CA
Tickets: https://us.brightonseo.com/register
Earlybird pricing ends of July 31, 2025.
Whether you’re an SEO pro, PPC specialist, or a digital generalist looking to sharpen your edge, this is the digital marketing event of the year you won’t want to miss.

