From the days of brick and mortar stores to the current E-commerce websites, the consumer buying behavior has indeed evolved over the years. With the multitude of channels like social media, mobile, email and other platforms readily available in the marketing space, omnichannel marketing ensures there is consistent and uninterrupted customer experience.
The seamless shopping experience provided by the multi-channel sales approach helps the users and the brand interact with each other efficiently. Furthermore, there is a true integration between various channels on the back end as companies engage with the customers in a uniform pattern. The consistent approach in reaching out to customers across all the diverse channels have ensured that brands embraced this marketing strategy to further boost their sales and enhance their customer experience.
A distinguished panel of prominent CEO’s, CIO’s, VC’s and analysts, along with Marketing Tech Outlook’s editorial board have assessed hundreds of omnichannel marketing solution providers and shortlisted the ones that are the forefront of it. The listing provides a look at how the solutions in this domain are put into use so that you can gain a comprehensive understanding of how they will boost your business. We present to you the Top 10 Omnichannel Marketing Solution Providers - 2017